Articles from the Firmatics team on law firm marketing and intake. Each one teaches the idea first, then shows where to find your own numbers.https://firmatics.com/articles/en-ushttps://firmatics.com/articles/where-the-five-minute-callback-rule-comes-from/https://firmatics.com/articles/where-the-five-minute-callback-rule-comes-from/The famous speed-to-lead numbers come from two studies of sales leads, not law firms. Here is what they found, what they did not, and why we still hold firms to five minutes.Mon, 19 Oct 2026 02:30:00 GMTDan JimmersonIntakehttps://firmatics.com/articles/why-your-reports-cant-tell-which-ad-signed-the-case/https://firmatics.com/articles/why-your-reports-cant-tell-which-ad-signed-the-case/The ads are usually tagged fine. The trail goes cold between the click and the intake record. Here are the three usual breaks, and a ten-minute test to find yours.Mon, 19 Oct 2026 02:15:00 GMTDan JimmersonMarketinghttps://firmatics.com/articles/a-zero-drop-rate-is-not-a-good-goal/https://firmatics.com/articles/a-zero-drop-rate-is-not-a-good-goal/A drop rate near zero usually means your team is turning away good cases on the first call. Here is how to read the number instead.Mon, 19 Oct 2026 02:00:00 GMTDan JimmersonIntake