Community
The operator's
toolkit for legal marketing.
A private Slack plus live sessions with the sharpest PPC, LSA, SEO, Meta, and GEO/AEO operators in legal marketing. Weekly briefs. Monthly strategy session with a senior legal marketing operator. Quarterly Advisors roundtable. Community is live now, with Market Intelligence coming soon.
No lock-in · Whole firm can join · Cancel anytime
What you get for $2,000/mo
Packed in. No upsells.
Dedicated
Slack channel
Weekly
office hours
Monthly strategy
session
Weekly
intel briefs
Tools &
playbooks
Advisors
roundtable
Your calendar
The rhythm, laid out.
Here's what a year in the community actually looks like, mapped to week, month, and quarter. Everything is recorded for members who can't make a session live.
| Cadence | Session | What actually happens |
|---|---|---|
| WEEKLY | Intelligence brief Delivered Monday | A tactical recap of what moved in legal marketing this week, PPC rate shifts, LSA algorithm changes, court trends, TV spend movements. Deepest on personal injury today. 5-minute read, in your inbox and on the portal. |
| WEEKLY | Firmatics office hours Live, 60 min | Standing drop-in with the Firmatics team. Bring a campaign that isn't working, a benchmark you don't understand, a competitor you're watching. We talk it through live. |
| MONTHLY | senior operator strategy call 60 min · every member | The flagship. One dedicated hour with a senior legal marketing operator. Your firm, your market, your questions. Bring ad accounts, campaign briefs, hiring plans, nothing off-limits. |
| MONTHLY | Advisor session Webinar or open hours | A senior operator takes a topic deep. One month it's a PPC teardown. Next month it's LSA diagnostics. Then SEO. Meta. GEO/AEO. Intake. Real operators, real decks, real Q&A. |
| QUARTERLY | Advisors roundtable Live, 90 min | The full bench convenes. Members in the room. A live strategic question from a real firm, worked through by the Advisors in real time. The highest-signal session of the year. |
| ALWAYS ON | Dedicated Slack 24/7 access | A private Slack workspace, members only. Channels by topic: #ppc · #lsa · #seo-aeo · #meta · #intake · #referrals · #hiring Ask a question at 11pm, get an answer from a peer or the team by morning. No vendor spam. No "love this post!" drive-bys. |
| ALWAYS ON | Tool & playbook library Updated continuously | UTM builder, channel mix calculator, intake conversion calculator, spend benchmarker, Marketing Firm Score runner. Playbooks by firm size. Vendor directory with verified pricing. New tools shipped monthly based on member requests. |
That's roughly 100+ live sessions a year plus on-demand briefs, tools, and Slack. One fee. No upsells.
Firmatics Advisors
The best in the room.
By channel, by discipline.
Each Advisor is the person you'd want if you could only call one expert in their specialty. Real operators. Real budgets. Real results.
Members get the Advisors in three formats:
- Q
Quarterly roundtable. Full bench convenes. Live strategic working session with members in the room.
- M
Monthly webinar. One Advisor takes a topic deep, real deck, real data, live Q&A.
- O
Monthly open hours. 90 minutes with an Advisor, come-as-you-are Q&A.
Who it's for
Built for operators, not spectators.
This is for you if
- You run or own the marketing at a 5–50 lawyer law firm (personal injury, family, immigration, employment, or otherwise).
- You'd rather have one sharp peer group than three noisy ones.
- You believe tactical beats theoretical every time.
- You'll actually use a monthly strategy session with a senior operator.
This is not for you if
- You're a vendor looking for leads. Members come first.
- You want another Substack or generic marketing newsletter.
- You just want recordings; you'll never log in or show up.
- You're a sole practitioner doing marketing as a weekend hobby, the community moves faster than that.
Membership
$2,000 / month.
That's the whole price.
No lock-in
Month-to-month
Cancel anytime
Pay only for what you use
Whole firm
Unlimited seats
Everything on this page. No upsells. No add-on fees. Every person at your firm can join the Slack, office hours, briefs, and Advisors sessions. The strategy session is with firm leadership.
Decisions usually within one business day. Invite-only, we vet every applicant.
FAQ