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REPORTS · THE STATE-OF SERIES

The state of
legal marketing.

Deep, sourced field reports on how law firms actually compete for attention, one practice area at a time. Written by operators who have run the marketing, not analysts who surveyed it. Free to read, no gate, always.

Read the State of PI See the roadmap
Available now · free The State of Personal Injury. A 25,000-word field report on the PI marketing landscape in 2026: channel economics, firm benchmarks, competitive dynamics, and the forces reshaping how firms win attention.
  • 25K+words
  • $61.7Bmarket mapped
  • 200+data points, all cited
Read the report

THE ROADMAP

Ten reports.
One practice area at a time.

Every report is 20,000 to 30,000 words of original research, published fully on the site. Here is the order, and where each one stands. Personal injury came first because it is the most capital-intensive corner of legal marketing.

HOW WE WRITE THEM

Operators,
not analysts.

Every Firmatics report is written the way a senior marketing operator would brief a new head of marketing walking into the practice area cold: here is the market, here is how it moves, here is where the money actually goes, here is what to do first.

We pull the numbers ourselves, check them with working operators in the vertical, and publish what we would want to read before making a real decision with the firm’s money.

  1. 01

    Sourced, not surveyed.

    Every number ties to a filing, a public dataset, or a named report, and the report says which. When a figure is our estimate, it is labeled as one.

  2. 02

    Operator-reviewed before publish.

    Working marketers inside the practice area read every section before it goes live, for accuracy and for the nuance only the job teaches.

  3. 03

    Free to read. Always.

    No gated PDF. No “request the report.” Published fully on the site, so anyone in the industry can read it.

  4. 04

    Dated, so you know how fresh it is.

    Every report shows when its figures were gathered, and a dated changelog lists every revision.

REQUEST A REPORT

Want a practice area
covered sooner?

Pick one and tell us what you would want to know. The roadmap bends toward the firms that ask.

Every report lands in the Monday Brief the week it publishes.

Which practice area?

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