Paid MediaGoogle Ads will auto-apply website promotions to Search and Performance Max campaigns with location assets from October 12PPC Land · №015
RESOURCES · GUIDES
Guides you can read today.
Step-by-step guides for your marketing and your intake team, with sources you can check.
ALL 2 GUIDES
Pick one and start.
Guides
- Free
MarketingIntake
The LSA Migration Guide
Google is moving Local Services Ads into Google Ads, and your performance history does not come with it. What to save before the 14-day notice, what to decide, and how to judge LSA on signed cases after. Sourced, printable, and made to send to your agency.
Read the guide → - Free
Intake
The Intake Metrics Guide
Speed to answer, speed to lead and first-call sign, then the rest of the contact-center numbers a law firm should track. What each one means, what good looks like, and exactly where to pull it in CallRail, Clio, Lead Docket, Litify and more.
Read the guide →
Nothing tagged that way yet. More is on the way.
Content & SocialYouTube updates Shorts algorithm to put more focus on original contentSocial Media Today · №014
Paid MediaGoogle Ads now shows sample AI-written ad text before you turn on text customizationSearch Engine Roundtable · №015
Paid MediaMeta launches Muse for Small Business as Zuckerberg pushes beyond consumer AI marketCNBC · №014
Paid MediaMeta’s Sequenced Events lets Leads campaigns optimize for qualified website leads, not just form fillsJon Loomer Digital · №015
Search EverywhereGoogle AI Overviews jump from 26% to 80% of branded queriesSearch Engine Land · №014
Content & SocialTikTok launches Agentic Leads, an AI lead-capture agent for DMs and advertiser lead formsTikTok Newsroom · №015
Intake & OpsFCC Substantially Revises TCPA Consent Revocation Rules Set to Take Effect January 2027Cullen and Dykman LLP · №014
Legal TechLawyerist: teach staff AI with a prompt-a-thon on their own office tasks, not another demoLawyerist Podcast (Legal Talk Network) · №015
Paid MediaGoogle Ads will auto-apply website promotions to Search and Performance Max campaigns with location assets from October 12PPC Land · №015
Content & SocialYouTube updates Shorts algorithm to put more focus on original contentSocial Media Today · №014
Paid MediaGoogle Ads now shows sample AI-written ad text before you turn on text customizationSearch Engine Roundtable · №015
Paid MediaMeta launches Muse for Small Business as Zuckerberg pushes beyond consumer AI marketCNBC · №014
Paid MediaMeta’s Sequenced Events lets Leads campaigns optimize for qualified website leads, not just form fillsJon Loomer Digital · №015
Search EverywhereGoogle AI Overviews jump from 26% to 80% of branded queriesSearch Engine Land · №014
Content & SocialTikTok launches Agentic Leads, an AI lead-capture agent for DMs and advertiser lead formsTikTok Newsroom · №015
Intake & OpsFCC Substantially Revises TCPA Consent Revocation Rules Set to Take Effect January 2027Cullen and Dykman LLP · №014
Legal TechLawyerist: teach staff AI with a prompt-a-thon on their own office tasks, not another demoLawyerist Podcast (Legal Talk Network) · №015
Paid MediaGoogle Ads will auto-apply website promotions to Search and Performance Max campaigns with location assets from October 12PPC Land · №015
Content & SocialYouTube updates Shorts algorithm to put more focus on original contentSocial Media Today · №014
Paid MediaGoogle Ads now shows sample AI-written ad text before you turn on text customizationSearch Engine Roundtable · №015
Paid MediaMeta launches Muse for Small Business as Zuckerberg pushes beyond consumer AI marketCNBC · №014
Paid MediaMeta’s Sequenced Events lets Leads campaigns optimize for qualified website leads, not just form fillsJon Loomer Digital · №015
Search EverywhereGoogle AI Overviews jump from 26% to 80% of branded queriesSearch Engine Land · №014
Content & SocialTikTok launches Agentic Leads, an AI lead-capture agent for DMs and advertiser lead formsTikTok Newsroom · №015
Intake & OpsFCC Substantially Revises TCPA Consent Revocation Rules Set to Take Effect January 2027Cullen and Dykman LLP · №014
Legal TechLawyerist: teach staff AI with a prompt-a-thon on their own office tasks, not another demoLawyerist Podcast (Legal Talk Network) · №015
Paid MediaGoogle Ads will auto-apply website promotions to Search and Performance Max campaigns with location assets from October 12PPC Land · №015
Content & SocialYouTube updates Shorts algorithm to put more focus on original contentSocial Media Today · №014
Paid MediaGoogle Ads now shows sample AI-written ad text before you turn on text customizationSearch Engine Roundtable · №015
Paid MediaMeta launches Muse for Small Business as Zuckerberg pushes beyond consumer AI marketCNBC · №014
Paid MediaMeta’s Sequenced Events lets Leads campaigns optimize for qualified website leads, not just form fillsJon Loomer Digital · №015
Search EverywhereGoogle AI Overviews jump from 26% to 80% of branded queriesSearch Engine Land · №014
Content & SocialTikTok launches Agentic Leads, an AI lead-capture agent for DMs and advertiser lead formsTikTok Newsroom · №015
Intake & OpsFCC Substantially Revises TCPA Consent Revocation Rules Set to Take Effect January 2027Cullen and Dykman LLP · №014
Legal TechLawyerist: teach staff AI with a prompt-a-thon on their own office tasks, not another demoLawyerist Podcast (Legal Talk Network) · №015
PE & M&APrivate Equity Backed Orion Legal Adds Arkansas Personal Injury Firm Rainwater, Holt & SextonJD Journal · №014
Market & CultureNew York City sues a law firm under federal racketeering law over as many as 15 injury claims it says were fabricatedInsurance Journal · №015
Search EverywhereGoogle: Hand-Check AI Content, Even Titles and Alt TextSearch Engine Journal · №014
Search EverywhereWhitespark’s quarterly local SEO roundup: a study of 1.8 million Google Business Profiles ties complete profiles to better rankingsWhitespark · №015
Content & SocialLinkedIn expands verificationsSocial Media Today · №014
Market & CultureUber settles the third federal sexual assault bellwether days before trial, with nearly 5,000 cases pendingAboutLawsuits.com · №015
Market & Culture5th Circuit tells lawyers to verify citations, and cites wrong rule in doing soABA Journal · №014
Search EverywhereGoogle’s September spam update finished on October 8 after a two-week rolloutSearch Engine Roundtable · №015
Legal TechBiglaw Firm Hit After Employee Falls for Fake IT Help Desk ScamAbove the Law · №014
PE & M&APrivate Equity Backed Orion Legal Adds Arkansas Personal Injury Firm Rainwater, Holt & SextonJD Journal · №014
Market & CultureNew York City sues a law firm under federal racketeering law over as many as 15 injury claims it says were fabricatedInsurance Journal · №015
Search EverywhereGoogle: Hand-Check AI Content, Even Titles and Alt TextSearch Engine Journal · №014
Search EverywhereWhitespark’s quarterly local SEO roundup: a study of 1.8 million Google Business Profiles ties complete profiles to better rankingsWhitespark · №015
Content & SocialLinkedIn expands verificationsSocial Media Today · №014
Market & CultureUber settles the third federal sexual assault bellwether days before trial, with nearly 5,000 cases pendingAboutLawsuits.com · №015
Market & Culture5th Circuit tells lawyers to verify citations, and cites wrong rule in doing soABA Journal · №014
Search EverywhereGoogle’s September spam update finished on October 8 after a two-week rolloutSearch Engine Roundtable · №015
Legal TechBiglaw Firm Hit After Employee Falls for Fake IT Help Desk ScamAbove the Law · №014
PE & M&APrivate Equity Backed Orion Legal Adds Arkansas Personal Injury Firm Rainwater, Holt & SextonJD Journal · №014
Market & CultureNew York City sues a law firm under federal racketeering law over as many as 15 injury claims it says were fabricatedInsurance Journal · №015
Search EverywhereGoogle: Hand-Check AI Content, Even Titles and Alt TextSearch Engine Journal · №014
Search EverywhereWhitespark’s quarterly local SEO roundup: a study of 1.8 million Google Business Profiles ties complete profiles to better rankingsWhitespark · №015
Content & SocialLinkedIn expands verificationsSocial Media Today · №014
Market & CultureUber settles the third federal sexual assault bellwether days before trial, with nearly 5,000 cases pendingAboutLawsuits.com · №015
Market & Culture5th Circuit tells lawyers to verify citations, and cites wrong rule in doing soABA Journal · №014
Search EverywhereGoogle’s September spam update finished on October 8 after a two-week rolloutSearch Engine Roundtable · №015
Legal TechBiglaw Firm Hit After Employee Falls for Fake IT Help Desk ScamAbove the Law · №014
PE & M&APrivate Equity Backed Orion Legal Adds Arkansas Personal Injury Firm Rainwater, Holt & SextonJD Journal · №014
Market & CultureNew York City sues a law firm under federal racketeering law over as many as 15 injury claims it says were fabricatedInsurance Journal · №015
Search EverywhereGoogle: Hand-Check AI Content, Even Titles and Alt TextSearch Engine Journal · №014
Search EverywhereWhitespark’s quarterly local SEO roundup: a study of 1.8 million Google Business Profiles ties complete profiles to better rankingsWhitespark · №015
Content & SocialLinkedIn expands verificationsSocial Media Today · №014
Market & CultureUber settles the third federal sexual assault bellwether days before trial, with nearly 5,000 cases pendingAboutLawsuits.com · №015
Market & Culture5th Circuit tells lawyers to verify citations, and cites wrong rule in doing soABA Journal · №014
Search EverywhereGoogle’s September spam update finished on October 8 after a two-week rolloutSearch Engine Roundtable · №015
Legal TechBiglaw Firm Hit After Employee Falls for Fake IT Help Desk ScamAbove the Law · №014
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