Paid MediaGoogle Ads will auto-apply website promotions to Search and Performance Max campaigns with location assets from October 12PPC Land · №015
RESOURCES · COURSES
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Marketing
The Quarterly Budget Course
A ten-lesson course on planning your marketing budget: find where your cases came from, price a signed case, model the plan in the Channel Mix Calculator, set your rules, and check your numbers each month.
Open it free ↗ - Free
Marketing
The UTM Tracking Mini-Course
Eleven short lessons on UTMs from scratch: what they are, how to name them, how to set them up in Google Ads and paid social, and how to get them into your intake system. Then build your first links in the UTM Builder.
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Nothing tagged that way yet. More is on the way.
Content & SocialYouTube updates Shorts algorithm to put more focus on original contentSocial Media Today · №014
Paid MediaGoogle Ads now shows sample AI-written ad text before you turn on text customizationSearch Engine Roundtable · №015
Paid MediaMeta launches Muse for Small Business as Zuckerberg pushes beyond consumer AI marketCNBC · №014
Paid MediaMeta’s Sequenced Events lets Leads campaigns optimize for qualified website leads, not just form fillsJon Loomer Digital · №015
Search EverywhereGoogle AI Overviews jump from 26% to 80% of branded queriesSearch Engine Land · №014
Content & SocialTikTok launches Agentic Leads, an AI lead-capture agent for DMs and advertiser lead formsTikTok Newsroom · №015
Intake & OpsFCC Substantially Revises TCPA Consent Revocation Rules Set to Take Effect January 2027Cullen and Dykman LLP · №014
Legal TechLawyerist: teach staff AI with a prompt-a-thon on their own office tasks, not another demoLawyerist Podcast (Legal Talk Network) · №015
Paid MediaGoogle Ads will auto-apply website promotions to Search and Performance Max campaigns with location assets from October 12PPC Land · №015
Content & SocialYouTube updates Shorts algorithm to put more focus on original contentSocial Media Today · №014
Paid MediaGoogle Ads now shows sample AI-written ad text before you turn on text customizationSearch Engine Roundtable · №015
Paid MediaMeta launches Muse for Small Business as Zuckerberg pushes beyond consumer AI marketCNBC · №014
Paid MediaMeta’s Sequenced Events lets Leads campaigns optimize for qualified website leads, not just form fillsJon Loomer Digital · №015
Search EverywhereGoogle AI Overviews jump from 26% to 80% of branded queriesSearch Engine Land · №014
Content & SocialTikTok launches Agentic Leads, an AI lead-capture agent for DMs and advertiser lead formsTikTok Newsroom · №015
Intake & OpsFCC Substantially Revises TCPA Consent Revocation Rules Set to Take Effect January 2027Cullen and Dykman LLP · №014
Legal TechLawyerist: teach staff AI with a prompt-a-thon on their own office tasks, not another demoLawyerist Podcast (Legal Talk Network) · №015
Paid MediaGoogle Ads will auto-apply website promotions to Search and Performance Max campaigns with location assets from October 12PPC Land · №015
Content & SocialYouTube updates Shorts algorithm to put more focus on original contentSocial Media Today · №014
Paid MediaGoogle Ads now shows sample AI-written ad text before you turn on text customizationSearch Engine Roundtable · №015
Paid MediaMeta launches Muse for Small Business as Zuckerberg pushes beyond consumer AI marketCNBC · №014
Paid MediaMeta’s Sequenced Events lets Leads campaigns optimize for qualified website leads, not just form fillsJon Loomer Digital · №015
Search EverywhereGoogle AI Overviews jump from 26% to 80% of branded queriesSearch Engine Land · №014
Content & SocialTikTok launches Agentic Leads, an AI lead-capture agent for DMs and advertiser lead formsTikTok Newsroom · №015
Intake & OpsFCC Substantially Revises TCPA Consent Revocation Rules Set to Take Effect January 2027Cullen and Dykman LLP · №014
Legal TechLawyerist: teach staff AI with a prompt-a-thon on their own office tasks, not another demoLawyerist Podcast (Legal Talk Network) · №015
Paid MediaGoogle Ads will auto-apply website promotions to Search and Performance Max campaigns with location assets from October 12PPC Land · №015
Content & SocialYouTube updates Shorts algorithm to put more focus on original contentSocial Media Today · №014
Paid MediaGoogle Ads now shows sample AI-written ad text before you turn on text customizationSearch Engine Roundtable · №015
Paid MediaMeta launches Muse for Small Business as Zuckerberg pushes beyond consumer AI marketCNBC · №014
Paid MediaMeta’s Sequenced Events lets Leads campaigns optimize for qualified website leads, not just form fillsJon Loomer Digital · №015
Search EverywhereGoogle AI Overviews jump from 26% to 80% of branded queriesSearch Engine Land · №014
Content & SocialTikTok launches Agentic Leads, an AI lead-capture agent for DMs and advertiser lead formsTikTok Newsroom · №015
Intake & OpsFCC Substantially Revises TCPA Consent Revocation Rules Set to Take Effect January 2027Cullen and Dykman LLP · №014
Legal TechLawyerist: teach staff AI with a prompt-a-thon on their own office tasks, not another demoLawyerist Podcast (Legal Talk Network) · №015
PE & M&APrivate Equity Backed Orion Legal Adds Arkansas Personal Injury Firm Rainwater, Holt & SextonJD Journal · №014
Market & CultureNew York City sues a law firm under federal racketeering law over as many as 15 injury claims it says were fabricatedInsurance Journal · №015
Search EverywhereGoogle: Hand-Check AI Content, Even Titles and Alt TextSearch Engine Journal · №014
Search EverywhereWhitespark’s quarterly local SEO roundup: a study of 1.8 million Google Business Profiles ties complete profiles to better rankingsWhitespark · №015
Content & SocialLinkedIn expands verificationsSocial Media Today · №014
Market & CultureUber settles the third federal sexual assault bellwether days before trial, with nearly 5,000 cases pendingAboutLawsuits.com · №015
Market & Culture5th Circuit tells lawyers to verify citations, and cites wrong rule in doing soABA Journal · №014
Search EverywhereGoogle’s September spam update finished on October 8 after a two-week rolloutSearch Engine Roundtable · №015
Legal TechBiglaw Firm Hit After Employee Falls for Fake IT Help Desk ScamAbove the Law · №014
PE & M&APrivate Equity Backed Orion Legal Adds Arkansas Personal Injury Firm Rainwater, Holt & SextonJD Journal · №014
Market & CultureNew York City sues a law firm under federal racketeering law over as many as 15 injury claims it says were fabricatedInsurance Journal · №015
Search EverywhereGoogle: Hand-Check AI Content, Even Titles and Alt TextSearch Engine Journal · №014
Search EverywhereWhitespark’s quarterly local SEO roundup: a study of 1.8 million Google Business Profiles ties complete profiles to better rankingsWhitespark · №015
Content & SocialLinkedIn expands verificationsSocial Media Today · №014
Market & CultureUber settles the third federal sexual assault bellwether days before trial, with nearly 5,000 cases pendingAboutLawsuits.com · №015
Market & Culture5th Circuit tells lawyers to verify citations, and cites wrong rule in doing soABA Journal · №014
Search EverywhereGoogle’s September spam update finished on October 8 after a two-week rolloutSearch Engine Roundtable · №015
Legal TechBiglaw Firm Hit After Employee Falls for Fake IT Help Desk ScamAbove the Law · №014
PE & M&APrivate Equity Backed Orion Legal Adds Arkansas Personal Injury Firm Rainwater, Holt & SextonJD Journal · №014
Market & CultureNew York City sues a law firm under federal racketeering law over as many as 15 injury claims it says were fabricatedInsurance Journal · №015
Search EverywhereGoogle: Hand-Check AI Content, Even Titles and Alt TextSearch Engine Journal · №014
Search EverywhereWhitespark’s quarterly local SEO roundup: a study of 1.8 million Google Business Profiles ties complete profiles to better rankingsWhitespark · №015
Content & SocialLinkedIn expands verificationsSocial Media Today · №014
Market & CultureUber settles the third federal sexual assault bellwether days before trial, with nearly 5,000 cases pendingAboutLawsuits.com · №015
Market & Culture5th Circuit tells lawyers to verify citations, and cites wrong rule in doing soABA Journal · №014
Search EverywhereGoogle’s September spam update finished on October 8 after a two-week rolloutSearch Engine Roundtable · №015
Legal TechBiglaw Firm Hit After Employee Falls for Fake IT Help Desk ScamAbove the Law · №014
PE & M&APrivate Equity Backed Orion Legal Adds Arkansas Personal Injury Firm Rainwater, Holt & SextonJD Journal · №014
Market & CultureNew York City sues a law firm under federal racketeering law over as many as 15 injury claims it says were fabricatedInsurance Journal · №015
Search EverywhereGoogle: Hand-Check AI Content, Even Titles and Alt TextSearch Engine Journal · №014
Search EverywhereWhitespark’s quarterly local SEO roundup: a study of 1.8 million Google Business Profiles ties complete profiles to better rankingsWhitespark · №015
Content & SocialLinkedIn expands verificationsSocial Media Today · №014
Market & CultureUber settles the third federal sexual assault bellwether days before trial, with nearly 5,000 cases pendingAboutLawsuits.com · №015
Market & Culture5th Circuit tells lawyers to verify citations, and cites wrong rule in doing soABA Journal · №014
Search EverywhereGoogle’s September spam update finished on October 8 after a two-week rolloutSearch Engine Roundtable · №015
Legal TechBiglaw Firm Hit After Employee Falls for Fake IT Help Desk ScamAbove the Law · №014
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