TRACK YOUR CAMPAIGNS · FREE TOOL

UTM Builder

Five guided steps to a tagged link, presets for the channels law firms actually buy, and named dictionaries so the whole team, agency included, tags the same way.

Use it free

Free with an account
Saves to your workspace
Built for law firms

Campaign links that make your reporting easier to trust.

WHAT YOU GET

What you walk away with.

Not a worksheet to fill in. A working model that answers the question you opened it with, saved to your account so you can come back to it.

Tagged links in five stepsWhere the click comes from, what kind of link it is, which campaign it belongs to, plus optional term and content, reviewed before you copy.
Presets for legal marketingSearch by source, medium, campaign, or channel family, from google and linkedin to tv and direct mail, and load a proven starting point.
UTM dictionariesNamed parameter sets saved to your account, so everyone reaches for the same terms.
Every version keptEdits never overwrite a dictionary. Restore any earlier version at any time.

A LOOK INSIDE

What the tool hands back.

An example built with the tool’s default personal injury medians. Your firm’s numbers replace them the moment you start typing.

UTM Builder · Step 5: review your tagged link

Your tagged link

yourfirm.com/free-consultation?utm_source=avvo&utm_medium=cpc&utm_campaign=truck_accident_push&utm_term=truck_accident_lawyer&utm_content=billboard_qr

source: the site or place sending the click
medium: the kind of link or ad it was
campaign: the push this link belongs to
term · content: optional: the keyword, and which version or placement

Your UTM dictionaries3Google PPC core · Avvo profile · Billboard QR

Versions keptEvery onerestore any earlier set at any time

Presetsgoogle, tv, direct mail…search once, pick a channel family, load a starting point

Example figures for illustration only. The tool starts from personal injury medians and uses your inputs from there.

WHY IT MATTERS FOR YOUR FIRM

Every report you will ever trust starts with a tagged link.

Attribution starts with the link.

If two people tag the same billboard two different ways, the report splits one campaign into two rows. Consistent tags are the first step toward knowing which channel signed the case.

Your agency’s report should match your intake records.

Tagged links carry source and campaign into your CRM and call tracking, so the agency’s numbers and your signed cases can be lined up.

Naming is a team habit, not a spreadsheet.

Dictionaries give everyone the same vocabulary: the coordinator, the agency, and whoever builds next quarter’s links.

HOW IT WORKS

Three steps the first time.
Faster every time after.

Your saved work belongs to your account. Planning figures are assumptions you can change; check them against your own results.

Open the builder, free

01Enter the page the click should land on: the consultation page, not the homepage.
02Pick source, medium, and campaign, or load a preset for the channel.
03Add term and content if you need them, copy the tagged link, and save the set as a dictionary.

WHO REACHES FOR IT

Built for the person who has to explain the number.

Pairs with The UTM Tracking Mini-Course, free in your account.

Marketing coordinatorsbuilding the links for every campaign
Firms with an agencywho want one naming standard across vendors
Intake and operationsmatching calls and forms back to campaigns

WHEN THE TOOL RAISES THE HARD QUESTION

Bring the plan to an operator.

Coaching gives your firm four private hours a month with operators who have run these budgets inside law firms. Bring the scenario, the link plan, or the quarter you just built. Your first hour is free.

Explore Coaching

First hour free, then $2,000 a month per firm. Four shared hours.