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FIRMATICS COACHING
Signing cases is getting harder.
Our coaching makes it easier.
Pick the operator who has already solved your problem. 4 one-hour sessions a month for your whole firm.
Our operators have worked inside
HOW COACHING WORKS
Operators who have done it,
on call for your firm.
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You get 4 credits every month.
Each credit is a private one-hour session. Your firm hits different problems at different stages of growth, so the credits go wherever this month’s problem is. Everyone at your firm shares them.
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You pick the operator for the problem.
Every operator works one lane, from paid search to intake to your next hire. Choose the one who has already solved what you are facing. Not sure who? The sample questions below show who takes what.
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You book their open time and talk it through.
Pick a slot on their calendar and spend the hour on your problem. You leave with the next move. Next month, pick someone else.
Meet the operators
Your first hour is free. Then $2,000 per firm, per month. Month-to-month. Cancel anytime. Credits refresh every month.
THE BENCH
World-class operators.
Each in their own lane.
Pick any of them, any month. Paid search, Meta, TV, AI search, intake, brand, firm strategy, and the whole mix. Open a profile to see what an hour with them covers and what to bring.
STRATEGY, GROWTH & AI 
FIRM STRATEGY 
PAID SEARCH 
META & CREATIVE 
TV & PROGRAMMATIC 
AI SEARCH & ORGANIC 
PROGRAMMATIC & MEASUREMENT 
INTAKE 
MARKETING & INTAKE ANALYTICS The bench is growing. Every seat is earned.
New operators join as members ask for new lanes. Each one is vetted the same way, and stays on the bench only by rating.
NOMINATED
Brought in by a member or an operator.Nobody applies from a form. A firm or someone already on the bench puts a name forward.
VERIFIED
Track record checked inside real firms.Budgets they ran, intake they fixed, markets they opened. We call the firms.
TEACH-FIRST
No pitching in the room.Operators coach and grade. Selling in a session is the one way off the bench.
RATED
Members rate every hour.Ratings decide who keeps their seat and who gets more hours next month.
Operator hours are limited each month. Every operator opens a fixed number of hours. Members book first-come, first-served, so the most-requested slots go early.
Book your first hour freeSAMPLE QUESTIONS
Not sure what to bring?
Here are some sample questions.
Anything in marketing or intake is fair game, from one ad to next year’s whole budget. Each of these is one hour with the operator who works that lane.
- PAID SEARCH Erik Kullenberg
Running PPC and want a second opinion?
Book an hour with an operator who has run millions in paid search for law firms. Bring your account and your agency to the call. Leave with the list of what to change.
Book this hour, free - CREATIVE Paco Blanco
Need your creative audited?
Sit with an operator who has run national TV and digital creative at scale. Bring the spots and the ads. Get an honest read on what is working and what to cut.
Book this hour, free - EXPANSION Blair Warner
Opening in a new state?
An hour with the operator who ran strategy for the largest personal injury firm in the country: which market next, how fast to grow, and what to do first.
Book this hour, free - INTAKE Hayden Haskins
Leads coming in, cases not signing?
An hour with an intake operator: your response times, scripts, and CRM stages, honestly measured. Fix the leaks before you buy more leads.
Book this hour, free - ATTRIBUTION Ivan Rodrigues
Not sure the numbers are real?
A data scientist who does attribution for a living looks at your intake and spend data and tells you which dollars actually sign cases.
Book this hour, free - BUDGET Dan Jimmerson
Planning next year’s spend?
Walk the plan with an operator who has built and defended firm marketing budgets for a living, before the partners meeting, not after.
Book this hour, free - AI IN YOUR MARKETING Dan Jimmerson
Want AI doing real work in your marketing?
An hour with an operator who builds and measures marketing with AI agents every day: where AI earns its place in your firm, where it does not yet, and what to put it on first.
Book this hour, free - AI SEARCH David Ryan
AI answers eating your organic?
An hour with the operator who lives in AI search and organic: where you show up, where you do not, and what to do this quarter.
Book this hour, free
Need an operator working inside your firm week to week? That is a Fractional CMO. Every seat is taken right now, and you can join the waitlist.
I have been sold every marketing miracle in America. This is the first room where the people across the table had actually built the thing they were describing. I finally feel like we’re back in charge.
WORKS WITH YOUR AGENCY AND YOUR TEAM
Keep your agency and your team.
Add an operator in your corner.
Coaching does not replace anyone. The people already doing the work get a senior operator to check it, answer the hard questions and help you hire. Bring your agency or your marketer onto the call.
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Your agency
Keeps running the campaigns.
What Coaching addsAn operator who has run that channel checks the account, the reporting and the plan. Bring your agency to the call; the good ones like it.
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Your marketing team
Keeps running the day to day.
What Coaching addsThe senior operator they call before a big decision, and the person who helps you hire the right marketer and set the first ninety days.
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Firmatics Coaching
Never runs your campaigns or sells media.
So the advice has no side. You hear what is working, what is not, and what to do about it.
THE BENCH IS OPEN
Your competitors are buying budget.
Buy judgment.
Every month you spend without an operator in the room is a month the other firm's operator is spending against you. Four hours. Real operators, in their own lanes. Your questions.
Any operator on the bench
First hour freethen $2,000 per firm, per month
- Book any operator for your first hour, no charge
- 4 credits a month: 4 one-hour sessions, any operator
- Shared by everyone at your firm
- Month-to-month, cancel anytime
- No campaigns run, no media sold, no side
Not ready? Start with the free Monday Brief.
STRAIGHT ANSWERS
Before you join.
Is the first hour really free?
Yes. Create your account, book your first hour with any operator on the bench, and pay nothing for it. If Coaching is right for your firm, it is $2,000 per firm, per month after that, month-to-month, cancel anytime.
What exactly do I get for $2,000 a month?
Four session credits for your firm each month. One credit is one hour with any operator on the bench. Your whole team shares the credits, and anyone at the firm can book.
Can I really book any operator?
Yes. Each operator opens a set number of hours every month and members book against them. Pick the person whose experience matches the question in front of you. Availability is shown in the portal before you reserve.
Is this month-to-month?
Yes. There is no annual contract. Cancel anytime from the portal and your membership ends at the close of the billing month.
Do unused credits carry over?
Credits refresh every month. The portal shows your next reset date and the credits your firm has left, so nothing goes to waste.
Do you run our marketing?
No, and that is the point. Firmatics never runs campaigns, sells media, or takes a cut of your spend, so the advice you get has no side. We coach and we grade. You and your team stay in control of the work.
What if I need to cancel a session?
Cancel at least 24 hours before the session and the credit returns to your firm. Late cancellations and no-shows use the credit. The policy is shown on the booking screen.
Is the newsletter or the free tools part of this?
The Monday Brief and the free tools come with any free Firmatics account. Coaching is the paid layer on top: the operators themselves, on your calendar.
YOUR FIRST HOUR IS FREE
Bring the decision.
Book your first hour free.
Pick any operator on the bench and book an hour on the question in front of you. The first hour costs nothing. Coaching is $2,000 per firm, per month after that, month to month.
Meet the operators first- Free account to book
- First hour free
- Cancel anytime