Get the Brief, free Log in

THE BENCH · TV & PROGRAMMATIC

Amanda Judge: Bring Amanda
the hard questions.

Amanda Judge coaches programmatic & broadcast activation.

Book your first hour with Amanda, free Questions Amanda answers
  • First hour free
  • Then $2,000 per firm, per month
  • Cancel anytime
Portrait of Amanda Judge

AMANDA HAS WORKED WITH

UFC
Jacoby & Meyers
Los Defensores
1-800-THE-LAW2
Walker Advertising
Wingman Media
Ad Leverage

Marks identify organizations Amanda has worked with or inside. Not endorsements.

ASK AMANDA

Questions
Amanda answers.

Bring one of these, or the one that has been sitting on your desk. Each one is a good hour.

  1. Is TV right for a firm our size, and how much do we need to spend for it to work? Book this hour, free
  2. How do we know TV is actually driving cases? Book this hour, free
  3. Should we be on streaming, broadcast, or both? Book this hour, free
  4. Are we paying too much for our spots? Book this hour, free
  5. Does radio still work in our market? Book this hour, free

HAVE THESE ON HAND

  • Your current media plan or the one a rep just pitched
  • Intake volume by week against flight dates
  • The markets you are in and the ones you are eyeing

ABOUT AMANDA

Meet
Amanda Judge.

Twenty-plus years buying TV, radio, and programmatic for direct-response brands, from 1-800-THE-LAW2 and Los Defensores at Walker Advertising to twelve years running media at Wingman Media.

Amanda has spent more than twenty years planning and buying media where the results are counted: direct-response television, radio, and, for the last decade, programmatic and connected TV. She started as a media buyer at Walker Advertising on the 1-800-THE-LAW2 and Los Defensores legal brands, planning and negotiating every television, radio, cable, print, and outdoor buy and reporting the return on each.

Read Amanda’s full storyShow less

Over twelve years at Wingman Media she rose from media supervisor to Director of Media. As Director of Marketing Analytics she built the agency’s first attribution modeling; as Director of Broadcast Media and then Director of Media she ran the broadcast and digital teams across local and national TV, cable, radio, streaming audio, paid search, paid social, programmatic, and connected TV, with UFC among the accounts she helped pitch.

Most recently she led cross-screen media at Ad Leverage, where she rebuilt the agency’s programmatic strategy around connected TV, negotiated premium inventory deals, and brought a broadcast audit process to every new-business pitch.

LinkedIn

  • 20+ yearsbuying TV, radio, and programmatic for direct-response brands
  • 100s of millionsin media spend managed
  • UFCamong the accounts she helped pitch at Wingman Media

WHY IT MATTERS FOR YOUR FIRM

Coach with Amanda.
The first hour is free.

TV and streaming are the biggest and least forgiving line items a growing firm adds. Amanda has negotiated, bought, and made good on that inventory for brands with far bigger budgets than yours, and she reads a media plan the way a rep hopes you will not.

Amanda JudgeTV & PROGRAMMATIC
First hour freethen $2,000 per firm, per month
  • Book Amanda for your first hour, no charge
  • 4 credits a month: 4 one-hour sessions, any operator
  • Shared by everyone at your firm
  • Month-to-month, cancel anytime
Book your first hour with Amanda, free

Already a member? Open the portal.

THE REST OF THE BENCH

Different question?
Different operator.

Your 4 hours a month work with anyone on the bench. Spend the next one with whoever has run that lane.

STRAIGHT ANSWERS

Before you book.

Is the first hour really free?

Yes. Create your account, book your first hour with any operator on the bench, and pay nothing for it. If Coaching is right for your firm, it is $2,000 per firm, per month after that, month-to-month, cancel anytime.

Can I really book any operator?

Yes. Each operator opens a set number of hours every month and members book against them. Pick the person whose experience matches the question in front of you. Availability is shown in the portal before you reserve.

Is this month-to-month?

Yes. There is no annual contract. Cancel anytime from the portal and your membership ends at the close of the billing month.

Do you run our marketing?

No, and that is the point. Firmatics never runs campaigns, sells media, or takes a cut of your spend, so the advice you get has no side. We coach and we grade. You and your team stay in control of the work.

YOUR FIRST HOUR IS FREE

Bring Amanda the decision.
Your first hour is free.

Pick any operator on the bench and book an hour on the question in front of you. The first hour costs nothing. Coaching is $2,000 per firm, per month after that, month to month.

Book your free hour with an operator
Meet the operators first
  • Free account to book
  • First hour free
  • Cancel anytime