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THE BENCH · PROGRAMMATIC & MEASUREMENT

Matt Prince: Bring Matt
the hard questions.

Matt Prince coaches programmatic, connected TV & measurement.

Book your first hour with Matt, free Questions Matt answers
  • First hour free
  • Then $2,000 per firm, per month
  • Cancel anytime
Portrait of Matt Prince

MATT HAS WORKED WITH

Dentsu
Wingman Media
UFC

Marks identify organizations Matt has worked with or inside. Not endorsements.

ASK MATT

Questions
Matt answers.

Bring one of these, or the one that has been sitting on your desk. Each one is a good hour.

  1. Should we be running connected TV, and how would we know it is working? Book this hour, free
  2. Is our programmatic buying doing anything, or just spending? Book this hour, free
  3. How do we set up tracking so every channel gets the credit it deserves? Book this hour, free
  4. What should the monthly marketing report show the partners? Book this hour, free
  5. What should a well-built programmatic account look like for us? Book this hour, free

HAVE THESE ON HAND

  • Your current media plan and what each channel produced
  • Access to your ad platforms, or the last 90 days of reports
  • The one report the partners keep questioning

ABOUT MATT

Meet
Matt Prince.

Built the programmatic and retail media practice inside MuteSix, a Dentsu agency.

Matt has spent more than a decade on the buying side of digital media. Inside MuteSix, a Dentsu agency, he established the programmatic department across display, video, native, audio, connected TV, and digital out-of-home, then stood up and scaled retail media across Walmart, Target, Costco, Instacart, and Amazon, negotiating custom integrations with Alexa, Fire TV, and Twitch along the way.

Read Matt’s full storyShow less

Before that he was a digital media strategist and programmatic trader at Wingman Media, a response-driven agency built on proving what television, radio, and digital actually produce. He led audience and media strategy across paid social, programmatic, and connected TV for accounts including UFC, and pitched and won the budgets that took clients into CTV. His earlier agency roles were as much about analytics as media: conversion tracking, audience modeling, and turning cross-channel performance feeds into reporting executives could act on.

LinkedIn

  • 10+ yearsplanning, trading, and measuring digital media
  • Dentsubuilt the programmatic and retail media practice inside MuteSix
  • Walmart · Target · Costco · Amazonretail media programs stood up and scaled

WHY IT MATTERS FOR YOUR FIRM

Coach with Matt.
The first hour is free.

Most firms buy programmatic and connected TV through someone who reports on impressions. Matt has planned, traded, and measured those campaigns himself, on budgets where the client could see exactly what came back. That is the standard he brings to your plan.

Matt PrincePROGRAMMATIC & MEASUREMENT
First hour freethen $2,000 per firm, per month
  • Book Matt for your first hour, no charge
  • 4 credits a month: 4 one-hour sessions, any operator
  • Shared by everyone at your firm
  • Month-to-month, cancel anytime
Book your first hour with Matt, free

Already a member? Open the portal.

THE REST OF THE BENCH

Different question?
Different operator.

Your 4 hours a month work with anyone on the bench. Spend the next one with whoever has run that lane.

STRAIGHT ANSWERS

Before you book.

Is the first hour really free?

Yes. Create your account, book your first hour with any operator on the bench, and pay nothing for it. If Coaching is right for your firm, it is $2,000 per firm, per month after that, month-to-month, cancel anytime.

Can I really book any operator?

Yes. Each operator opens a set number of hours every month and members book against them. Pick the person whose experience matches the question in front of you. Availability is shown in the portal before you reserve.

Is this month-to-month?

Yes. There is no annual contract. Cancel anytime from the portal and your membership ends at the close of the billing month.

Do you run our marketing?

No, and that is the point. Firmatics never runs campaigns, sells media, or takes a cut of your spend, so the advice you get has no side. We coach and we grade. You and your team stay in control of the work.

YOUR FIRST HOUR IS FREE

Bring Matt the decision.
Your first hour is free.

Pick any operator on the bench and book an hour on the question in front of you. The first hour costs nothing. Coaching is $2,000 per firm, per month after that, month to month.

Book your free hour with an operator
Meet the operators first
  • Free account to book
  • First hour free
  • Cancel anytime