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THE BENCH · META & CREATIVE
Paco Blanco: Bring Paco
the hard questions.
Paco Blanco coaches meta media buying & creative performance.
- First hour free
- Then $2,000 per firm, per month
- Cancel anytime
PACO HAS WORKED WITH
Lawfty
MediaScale
Marks identify organizations Paco has worked with or inside. Not endorsements.
ASK PACO
Questions
Paco answers.
Bring one of these, or the one that has been sitting on your desk. Each one is a good hour.
- Should we be advertising on Meta at all, and how much should we spend? Book this hour, free
- Why did our cost per lead go up, and what do we fix first? Book this hour, free
- What kind of creative actually works for personal injury on Facebook and Instagram? Book this hour, free
- How do we tell which social leads turn into signed cases? Book this hour, free
- Can we run this in-house, or do we need an agency? Book this hour, free
HAVE THESE ON HAND
- Your current ads and their results, winners and losers
- The creative you are about to spend on
- Your lead-to-signed rate from social traffic
ABOUT PACO
Meet
Paco Blanco.
Performance marketing CMO.
Paco turns paid social into qualified cases for personal injury firms and other high-value lead categories. Eight years in legal lead generation; across his career he has managed more than $75 million in ad spend and generated millions of leads in legal and financial verticals for clients including Lawfty, Nolo, Walker Advertising and Big Auto.
Read Paco’s full storyShow less
His specialty is Meta media buying, tracking, and attribution. He leads teams of media buyers and creators and builds the campaign structures, high-volume creative testing systems, and audience layers that are measured on cost per lead by case type. He also builds the machinery behind the buying, from workflow automation to software, and co-founded MediaScale, a platform that automates creative testing, spend guardrails, and real-time optimization on Meta and TikTok.
He came to marketing from the other end of the phone. As a partner in a debt settlement company he ran the call center and built the phone systems, workflows, automations, and lead intake before friends in digital marketing brought him into media buying. It is why he still judges paid social by what happens after the click: a lead is only worth what intake does with it.
- $75M+in ad spend managed
- Millionsof leads generated across legal and financial verticals
- 8 yearsin legal lead generation
WHY IT MATTERS FOR YOUR FIRM
Coach with Paco.
The first hour is free.
Most paid social advice stops at the click. Paco has run the call center on the other end of it, so his hour is about signed cases and cost per lead by case type, not cheaper clicks.
Paco BlancoMETA & CREATIVE First hour freethen $2,000 per firm, per month
- Book Paco for your first hour, no charge
- 4 credits a month: 4 one-hour sessions, any operator
- Shared by everyone at your firm
- Month-to-month, cancel anytime
Already a member? Open the portal.
THE REST OF THE BENCH
Different question?
Different operator.
Your 4 hours a month work with anyone on the bench. Spend the next one with whoever has run that lane.
-
STRATEGY, GROWTH & AIDan JimmersonMarketing strategy, growth & AI augmentation -
FIRM STRATEGYBlair WarnerFirm strategy & operating transformation -
PAID SEARCHErik KullenbergPaid search & acquisition efficiency -
TV & PROGRAMMATICAmanda JudgeProgrammatic & broadcast activation -
AI SEARCH & ORGANICDavid RyanAI search visibility & organic growth -
PROGRAMMATIC & MEASUREMENTMatt PrinceProgrammatic, connected TV & measurement -
INTAKEHayden HaskinsIntake & speed-to-lead -
MARKETING & INTAKE ANALYTICSIvan RodriguesAnalytics for marketing & intake
STRAIGHT ANSWERS
Before you book.
Is the first hour really free?
Yes. Create your account, book your first hour with any operator on the bench, and pay nothing for it. If Coaching is right for your firm, it is $2,000 per firm, per month after that, month-to-month, cancel anytime.
Can I really book any operator?
Yes. Each operator opens a set number of hours every month and members book against them. Pick the person whose experience matches the question in front of you. Availability is shown in the portal before you reserve.
Is this month-to-month?
Yes. There is no annual contract. Cancel anytime from the portal and your membership ends at the close of the billing month.
Do you run our marketing?
No, and that is the point. Firmatics never runs campaigns, sells media, or takes a cut of your spend, so the advice you get has no side. We coach and we grade. You and your team stay in control of the work.
YOUR FIRST HOUR IS FREE
Bring Paco the decision.
Your first hour is free.
Pick any operator on the bench and book an hour on the question in front of you. The first hour costs nothing. Coaching is $2,000 per firm, per month after that, month to month.
Meet the operators first- Free account to book
- First hour free
- Cancel anytime