Marketing Coaching & Intelligence for Law Firms
Navigating legal
marketing, together.
The marketing coaching and intelligence platform built for law firms. Coaching from operators who don't sell you campaigns, and the market data to know where you actually stand.
Built for every practice area
The agency grading your marketing is grading its own homework.
Every advisor you ask has something to sell you. Firmatics doesn't run campaigns, and never will. That's the point: we're the only ones in the room with no reason to tell you anything but the truth.
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3/mo
One-on-one sessions with senior operators. Pick the person, pick the problem.
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Quarterly
Your Firm Score, re-benchmarked against 38,000 firms so you can see movement.
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Weekly
Real firms comparing real numbers. No vendors hiding as members.
Founding membership is open to the first ten firms.
One operating stack for the channels that move cases.
Start in the community, where operators coach you through the decisions you're making this quarter. Run a free Marketing Firm Score alongside it, and add advisory or market intelligence when your team actually needs them.
The room where the real intel lives
Firm owners and marketing leaders trading what actually works. No tourists. No vendors hiding as members.
- Monthly operator roundtables
- Private channels by role
- Member-only intel briefs
Learn more
Run your Marketing Firm Score
One score for every channel that moves cases. See how your firm shows up across search, ads, reputation, infrastructure, and market activation.
- 59 marketing-specific metrics
- Five peer-relative positions
- Clear gap list for what to fix first
Start your first audit
Borrow senior operators on demand
Senior legal marketing operators for audits, growth plans, channel decisions, and board-level reviews.
- Marketing & growth audits
- Channel-mix optimization
- Competitive positioning
Learn more
See every player in the landscape
See the firms, channels, and market signals that shape where legal demand is moving.
- Market benchmarks & Marketing Firm Score
- Spend & channel-mix data
- Growth signals & alerts
Ask about early access
Start with an audit of your firm score.
A prepared look at your visibility, competitive position, and the clearest next move. No credit card. No guesswork.
Marketing Firm Score™
One score for every
channel that moves cases.
We analyze your marketing across every channel: search, social, LSAs, TV, reputation, and more. Then we distill it into one marketing-specific score across four pillars.
Findability
SEO, local search, paid, directories
Infrastructure
Website, mobile, tech stack, ADA
Reputation
Reviews, ratings, sentiment, awards
Market Activation
Ads, social, content, intake
Your
Marketing Firm Score
Top 8% · peer firms
Yelp
Audio
Built for firms that want better decisions, stronger peers, and a clearer view of their market.
38,000
firms tracked
200+
markets covered
59
score metrics
$0
earned from agencies
Ten firms, onboarded personally. Then the founding round closes.
We run your Firm Score before we ever talk, and you keep it either way.