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PLAN YOUR SPEND · FREE TOOL

Channel Mix Calculator

Type a signed-case target or a monthly budget. The calculator turns it into a spend plan by channel, a blended cost per signed case, and the intake levers that move both.

Use it free
  • Free with an account
  • Saves to your workspace
  • Built for law firms
A channel plan you can discuss with your team.

WHAT YOU GET

What you walk away with.

Not a worksheet to fill in. A working model that answers the question you opened it with, saved to your account so you can come back to it.

  • A spend plan by channelYour mix, scaled to the target: monthly spend per channel and the signed cases each one produces.
  • Your blended cost per signed caseOne number for the whole plan, and how far it sits from your goal.
  • One-channel paths, cheapest firstWhat hitting the entire target through a single channel would cost. Real plans blend several. This shows you why.
  • Close-rate leversWhat one extra point of lead-to-case conversion is worth in dollars, so intake gets weighed against media.

A LOOK INSIDE

What the tool hands back.

An example built with the tool’s default personal injury medians. Your firm’s numbers replace them the moment you start typing.

Example figures for illustration only. The tool starts from personal injury medians and uses your inputs from there.

WHY IT MATTERS FOR YOUR FIRM

Spend is easy to see. Cases are what you are buying.

Partners ask for a number, not a channel list.

The calculator turns spend into projected signed cases and a blended cost per case: the two figures a managing partner actually decides on.

Agencies price the click. You pay for the case.

Every channel is modeled to the signed case, priced per lead or per case, so a cheap lead that never signs stops looking cheap.

Intake is a budget line too.

The close-rate levers show what a one-point gain in lead-to-case conversion is worth. It is often more than the next media increase.

HOW IT WORKS

Three steps the first time.
Faster every time after.

Your saved work belongs to your account. Planning figures are assumptions you can change; check them against your own results.

Open the calculator, free
  1. 01Pick a mode: hit a signed-case target, or project what your current spend produces.
  2. 02Start from personal injury industry medians, then set cost per lead or cost per case and close rates for your market.
  3. 03Read the path to your number, compare one-channel paths, then name and save the scenario.

WHO REACHES FOR IT

Built for the person who has to explain the number.

Pairs with The Quarterly Budget Course, free in your account.

  • Managing partnersdeciding next quarter’s marketing number
  • Marketing directorsdefending a mix to the partners
  • Firms with an agencychecking the plan before the retainer grows

WHEN THE TOOL RAISES THE HARD QUESTION

Bring the plan to an operator.

Coaching gives your firm four private hours a month with operators who have run these budgets inside law firms. Bring the scenario, the link plan, or the quarter you just built. Your first hour is free.

Explore Coaching

First hour free, then $2,000 a month per firm. Four shared hours.