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FRACTIONAL CMO · CURRENTLY FULL
A real operator inside your firm,
running your marketing.
Every seat is full right now. Hear first when one opens.
WHAT A FRACTIONAL CMO IS
The head of marketing you would hire,
without the hire.
Most firms that need a real head of marketing cannot justify the full-time seat yet, or cannot find one who has actually run the numbers a firm like theirs runs. A Fractional CMO is the answer in between: one operator from the Firmatics bench, inside your firm on a fractional basis, doing the job rather than describing it.
They work with what you already have. Your agency keeps the account. Your marketer keeps the seat. The operator sets the plan they both execute against, reads the numbers with you every week, and answers for the result in the leadership meeting.
Owns the plan and the number.
One operator accountable for the marketing plan, the budget behind it, and the cases it has to produce. Not a deck. A plan the firm actually runs.
Runs the weekly cadence with your agency and your team.
What shipped, what the numbers say, what changes Monday. Your agency keeps the account. Your marketer keeps the seat. The operator sets what they both execute against.
Sits in the leadership meeting.
In the room where budget, hiring, and market decisions get made, carrying the operating detail those decisions usually miss.
Fixes what sits between marketing and revenue.
Intake speed, attribution, the call-to-case handoff, the report nobody trusts. The plumbing that decides whether spend becomes signed cases.
COACHING OR FRACTIONAL CMO
Same bench.
Two different jobs.
Coaching is direct: you bring a question, an operator gives you a straight answer in the hour, and your team does the work. A Fractional CMO is a long-term engagement: one operator is embedded in your firm and runs your marketing.
 Coaching Direct answers, an hour at a time. Open now · first hour free |  Fractional CMO An operator embedded in your firm, running your marketing. Currently full · waitlist | |
|---|---|---|
| How it works | Book a private hour with any operator, up to 4 a month. Bring the question, leave with a straight answer. | One operator is embedded in your firm for the long term, on the hours your scope needs. |
| Who does the work | Your team and your agency, with the answer in hand. | The operator runs your marketing, alongside your team and your agency. |
| Who you work with | Any operator on the bench, your pick each hour. | One operator, matched to your firm. |
| What they answer for | The question in front of you. | The plan, the budget, and the cases it has to produce. |
| Time and terms | $2,000 per firm, per month. Month to month, cancel anytime. | Scoped up front: the hours, the mandate, the exit terms. Anywhere from a few days a month to most of the week. |
| Book your first hour free | Join the waitlist |
WHO IT IS FOR
When the normal playbook
has run out.
- ↗A growth decision with real consequences.
A new market, a new practice, a major channel change, or a budget that needs a sharper point of view than the last agency review. - ↗Marketing without an owner.
An agency, a coordinator, and a partner who does it between depositions. Nobody accountable for the number. - ↗A firm that has outgrown its assumptions.
Spend is producing activity. The firm needs an honest read on what is actually creating growth, and someone to act on it.
Engagements are scoped up front: the hours, the mandate, and the exit terms. Month to month after that. The work has to earn the next month.
JOIN THE WAITLIST
Join the waitlist
for a Fractional CMO.
- 1You send the request.
Four fields, thirty seconds. That is the whole application.
- 2We reply within a week.
A straight answer: whether the work fits, what an engagement would look like, and the honest timing.
- 3You hear first when a seat opens.
No numbered queue and no published dates. When an operator has capacity for your kind of work, you get the call before anyone else.
- 4Coaching keeps you moving meanwhile.
Same bench, an hour at a time. Your first hour is free, and it is where most firms on the waitlist start.
FRACTIONAL CMO · WAITLIST
COMMON QUESTIONS
Straight answers.
What does a fractional operator actually do inside the firm?
The work a head of marketing would do, without the full-time hire: own the plan and the budget, run the weekly cadence with your agency and your in-house team, sit in the leadership meeting, and fix the intake and attribution plumbing between spend and signed cases. Fractional means the hours your scope needs, anywhere from a few days a month to most of the week, inside your firm, for as long as the work needs.
How is a Fractional CMO different from Coaching?
Coaching is direct: an hour with any operator on the bench, on the question you bring, and your team does the work. A Fractional CMO is a long-term engagement: one operator embedded in your firm who runs your marketing, accountable for the plan. Coaching gets you the answer. A Fractional CMO puts the operator in the seat.
Do you replace our agency or run our campaigns?
No. We are not an agency and we never run media. The operator works with your agency and your team, sets the plan they execute against, and reads the numbers with you every week. Good agencies like having a real operator on the client side of the table.
Can we work with Firmatics while the Fractional CMO seats are full?
Yes. Coaching is open: $2,000 per firm per month for four private one-hour credits with any operator on the bench, and your first hour is free. It is the same people, an hour at a time, and it is where most firms on the waitlist start.
What happens after I join the waitlist?
We read the request and reply within a week with a straight answer on fit and timing. When a seat opens for your kind of work, you hear first.
Does joining put us in a numbered queue?
No. We do not publish positions or promise dates, because the right operator for a multi-market PI brand is not the right operator for a growing immigration firm. We match on the work first, then on the order requests came in.
WHILE YOU WAIT FOR A SEAT
Keep moving
with Coaching.
Same bench, an hour at a time. Bring the media plan, the intake numbers, the agency proposal or the hire to any operator. Your first hour is free; Coaching is $2,000 per firm, per month after that, month to month.
Meet the operators first- Free account to book
- First hour free
- Cancel anytime