Strategic Advisory

Currently full

Borrow senior
operators.

A bench of senior legal marketers, each specialized by firm size, embedded with your team as fractional CMOs. All of our advisors are currently engaged. Join the waitlist for the next opening. Today's bench is deepest in personal injury; expanding to family, immigration, and employment law next.

Join the waitlist Meet the bench ↓

All of our advisors are currently engaged.

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The Bench

Specialists.
By firm size.

Each advisor embeds with firms at a specific stage, they speak the operational language of the stage they serve, and they only take one engagement at a time. That's why the bench is always full.

Heads up: today's bench is deepest in personal injury. If you're in family, immigration, or employment law, tell us on the waitlist, we're adding specialists to the bench in that order.

Engaged
A1

ADVISOR SEAT 01 · SOLO & BOUTIQUE

1–5 lawyer firms

Advisor seat 01 · currently engaged

22-year veteran of local legal marketing. Cut her teeth running intake for a Chicago firm in 2002, grew it from 2 to 14 lawyers. Spent the last decade as a fractional CMO for solo-to-boutique law firms across eight states. Knows the first year of LSA, Google Business, and local PPC like the back of her hand.

Years

22

Firms built

31

Specialty

LSA · Local SEO

What she runs with firms

  • Local dominance playbook (LSA, GBP, review velocity)
  • First-hire marketing coordinator job description
  • Intake + referral advisorys from week one
Engaged
A2

ADVISOR SEAT 02 · GROWING

6–20 lawyer firms

Advisor seat 02 · currently engaged

18 years running legal marketing at growth stage. Built the channel mix for a Southeast firm that went from 7 to 42 lawyers in five years. Specialist in the messy-middle budget, the jump from "PPC plus word of mouth" to a real multi-channel operation. Has deployed $50M+ in ad spend.

Years

18

Budget run

$50M+

Specialty

Channel mix · Expansion

What he runs with firms

  • New-market entry: DMA selection + first-90-day playbook
  • PPC / LSA / Meta / referral budget allocation
  • Intake conversion + attribution fixes
Engaged
A3

ADVISOR SEAT 03 · SCALE

20–50 lawyer firms

Advisor seat 03 · currently engaged

Former SVP Marketing at a national multi-state legal platform. Ran TV, digital, and brand for a $180M-revenue firm across 14 DMAs. Specialist in the transition from "big local firm" to "regional brand", brand systems, measurement maturity, marketing-ops infrastructure, and team org design.

Years

14

Budget run

$120M+

Specialty

TV · Brand · Org

What he runs with firms

  • Multi-DMA attribution + marketing-mix modeling
  • TV + streaming media planning
  • Marketing team org design + first CMO hire
Engaged
A4

ADVISOR SEAT 04 · ENTERPRISE / PE

50+ lawyer platforms

Advisor seat 04 · currently engaged

Former CMO of a PE-backed national legal platform. Led marketing integration through three acquisitions. Built the category-leadership playbook that moved the firm from #6 to #2 in three of its top markets. The advisor to call when your board meeting is about share-of-voice, not lead cost.

Years

16

Budget run

$220M+

Specialty

M&A · Platform

What she runs with firms

  • M&A marketing integration + rebrand sequencing
  • Category-leadership strategy + competitive response
  • Board-grade marketing dashboards + KPI architecture

Names & bios provided to firms on the waitlist under NDA. We protect our advisors' current engagements.

How it works

Fractional, not freelance.

An advisor engagement is a formal fractional CMO role. They're embedded with your team on a defined cadence, with deliverables and accountability, not a consulting deck handed over once a quarter.

01 · DIAGNOSTIC

First 30 days

Your advisor does a full audit of your marketing stack, channels, spend, attribution, org, vendors, creative. Delivered as a written strategic read with prioritized gaps and a 90-day plan.

02 · EMBEDDED

Months 2+

Weekly working session with your team. Monthly strategy review with leadership. Slack access between sessions. They show up to your Google Ads account, not just your Zoom calls.

Where the real work happens

03 · QBR

Every quarter

Formal QBR with your leadership. What moved, what didn't, what's next. Decision on renewal. Firmatics data platform + Intelligence layer included at no extra cost during the engagement.

What's included in an engagement

Dedicated advisor, no shared engagements
Weekly 90-min working session
Monthly strategy review with leadership
Quarterly business review + re-planning
Direct Slack access Mon–Fri
Firmatics Community & Intelligence bundled
Custom benchmarks & competitive teardowns
Vendor selection, negotiation, & kickoff

Why we cap it

One advisor. One firm per active seat.

A fractional CMO who's juggling five firms isn't fractional, they're spread thin. Our advisors each take one engagement at a time in their stage. That's how we can promise they show up to your ad accounts, not just your calls.

When a seat opens, the top firm on the waitlist gets first right of refusal. No rotation games. No "enterprise plan" that magically buys line-cutting.

WAITLIST · Q3 2026

Solo & Boutique (1–5) 3 firms waiting
Growing (6–20) 5 firms waiting
Scale (20–50) 2 firms waiting
Enterprise / PE (50+) 1 firm waiting

Position + estimated wait shared with every firm that joins the list. Typical wait: 60–120 days depending on fit.

All advisors currently engaged

Join the waitlist.

Tell us about your firm and we'll add you to the list for your advisory fit. You'll get a position number, a realistic estimated wait, and the advisor bio once you're in the queue.

We'll confirm your position within one business day. No drip lists. We don't share your info.

FAQ

Common questions.

How long is the typical wait?
60–120 days depending on fit. Solo & Boutique and Enterprise lanes move faster (shorter engagement cycles). Growing and Scale lanes have longer queues because those engagements tend to run 12+ months.
Can I see the advisor bios?
Yes, real names, firms they've built, verifiable track record. Shared under NDA once you're on the waitlist. We keep bios private publicly because our advisors protect their current engagements.
What does an engagement cost?
Custom-priced by fit and scope. Range: low-5-figures per month for Solo & Boutique, mid-5-figures for Scale, 6-figures for Enterprise / PE platforms. Community and Intelligence are bundled at no additional cost during the engagement.
Can I pay to skip the line?
No. We run a strict first-in, first-out queue per active seat. If we let firms buy their way ahead, every firm would try, and the list would mean nothing.
What if I can't wait?
Join Community ($2,000/mo) in the meantime, you'll get a monthly strategy session with a senior legal marketing operator, the weekly briefs, and the quarterly Advisors roundtable. It's not a replacement for a fractional CMO, but it's the best high-frequency signal while you wait.
What if my firm size doesn't fit an advisory lane cleanly?
Pick the lane closest to your current stage. We'll confirm fit when we review your waitlist application and move you if needed. Rapid-growth firms often graduate mid-engagement, the advisor handoff is structured, not a rebuild.
Will we ever expand the bench?
Slowly. Adding an advisor means adding a seat, which means another firm served. But we won't dilute quality for scale. The bar is decades of operator experience at the right stage, vetted by current advisors, with a track record we can point to in writing.