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THE BENCH · STRATEGY, GROWTH & AI
Dan Jimmerson: Bring Dan
the hard questions.
Dan Jimmerson coaches marketing strategy, growth & AI augmentation.
- First hour free
- Then $2,000 per firm, per month
- Cancel anytime
DAN HAS WORKED WITH
Marks identify organizations Dan has worked with or inside. Not endorsements.
ASK DAN
Questions
Dan answers.
Bring one of these, or the one that has been sitting on your desk. Each one is a good hour.
- Where should AI actually do work in our marketing, and where is it hype? Book this hour, free
- Where should our next marketing dollar go? Book this hour, free
- Should we bring SEO in-house or keep the agency? Book this hour, free
- How do we show up in AI search, and does it matter yet? Book this hour, free
- How do we set up attribution we can actually trust? Book this hour, free
- What should the plan be for the next year, and who is the right person to run it? Book this hour, free
HAVE THESE ON HAND
- Your current spend by channel and what it produced
- The proposal, plan, or budget you are about to commit to
- The one decision you keep postponing
ABOUT DAN
Meet
Dan Jimmerson.
Founder of Firmatics, by Vineskills.
Dan was CMO at one of the largest personal injury firms in the country, Alexander Shunnarah Trial Attorneys, where he ran brand and performance marketing. His expertise runs in both directions: the strategy that sets the plan and the execution that makes it real, from the seat most Firmatics members are either sitting in or hiring for.
Read Dan’s full storyShow less
That is what makes him useful on your side of the table with your agencies: sharpening the brief, reading the work, and holding every partner to the number. Across fifteen-plus years he has done that for brands people remember, from the U.S. Army, the Department of Veterans Affairs, the NYPD and Microsoft to law firms like Alexander Shunnarah Trial Attorneys, DK Law and Jamie Casino Injury Attorneys.
He works as much with AI as with agencies. He built Firmatics itself by directing AI agents, from the member platform and free tools to the research and production behind the Monday Brief, and he uses the same approach to build campaigns, measure what they sign, and report it. In a session he shows firms where AI earns its place in their marketing, and where it does not yet.
He founded Firmatics (by Vineskills) to give every law firm the operator in the room that only the largest firms could afford, through coaching, free tools, and the Monday Brief.
- $2B+in revenue generated for the companies he has worked with
- 100s of millionsin marketing spend managed across brands and firms
- Built with AIthe Firmatics platform, free tools and Monday Brief, by directing AI agents
WHY IT MATTERS FOR YOUR FIRM
Coach with Dan.
The first hour is free.
Most marketing advice law firms get comes from people selling them something. Dan has sat in the buyer’s chair at national scale: hiring the agencies, defending the budget to owners, and answering for the cases. That is the chair he coaches from.
Dan JimmersonSTRATEGY, GROWTH & AI First hour freethen $2,000 per firm, per month
- Book Dan for your first hour, no charge
- 4 credits a month: 4 one-hour sessions, any operator
- Shared by everyone at your firm
- Month-to-month, cancel anytime
Already a member? Open the portal.
THE REST OF THE BENCH
Different question?
Different operator.
Your 4 hours a month work with anyone on the bench. Spend the next one with whoever has run that lane.
-
FIRM STRATEGYBlair WarnerFirm strategy & operating transformation -
PAID SEARCHErik KullenbergPaid search & acquisition efficiency -
META & CREATIVEPaco BlancoMeta media buying & creative performance -
TV & PROGRAMMATICAmanda JudgeProgrammatic & broadcast activation -
AI SEARCH & ORGANICDavid RyanAI search visibility & organic growth -
PROGRAMMATIC & MEASUREMENTMatt PrinceProgrammatic, connected TV & measurement -
INTAKEHayden HaskinsIntake & speed-to-lead -
MARKETING & INTAKE ANALYTICSIvan RodriguesAnalytics for marketing & intake
STRAIGHT ANSWERS
Before you book.
Is the first hour really free?
Yes. Create your account, book your first hour with any operator on the bench, and pay nothing for it. If Coaching is right for your firm, it is $2,000 per firm, per month after that, month-to-month, cancel anytime.
Can I really book any operator?
Yes. Each operator opens a set number of hours every month and members book against them. Pick the person whose experience matches the question in front of you. Availability is shown in the portal before you reserve.
Is this month-to-month?
Yes. There is no annual contract. Cancel anytime from the portal and your membership ends at the close of the billing month.
Do you run our marketing?
No, and that is the point. Firmatics never runs campaigns, sells media, or takes a cut of your spend, so the advice you get has no side. We coach and we grade. You and your team stay in control of the work.
YOUR FIRST HOUR IS FREE
Bring Dan the decision.
Your first hour is free.
Pick any operator on the bench and book an hour on the question in front of you. The first hour costs nothing. Coaching is $2,000 per firm, per month after that, month to month.
Meet the operators first- Free account to book
- First hour free
- Cancel anytime