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THE BENCH · FIRM STRATEGY
Blair Warner coaches firm strategy & operating transformation.
BLAIR HAS WORKED WITH
Marks identify organizations Blair has worked with or inside. Not endorsements.
ASK BLAIR
Bring one of these, or the one that has been sitting on your desk. Each one is a good hour.
HAVE THESE ON HAND
ABOUT BLAIR
Former Chief Strategy Officer, Morgan & Morgan.
Blair has run strategy for the largest personal injury firm in the country. As Chief Strategy Officer at Morgan & Morgan she worked on growth, operating model, and market expansion at a scale no other firm in the category operates at.
Before that she spent more than fifteen years at McKinsey & Company, finishing as Director of Strategy and Operations for the firm’s global Strategy and Corporate Finance practice. She now works directly with personal injury firms on strategy and operations.
She holds a J.D. from Yale Law School and a B.A. in Economics and Communication Studies from UCLA.
WHY IT MATTERS FOR YOUR FIRM
When the question is the firm itself, a new market, a merger, an operating model, a private equity conversation, the person across the table should have made that decision at a bigger scale than yours. Blair has, at the biggest scale there is in this category.
Blair WarnerFIRM STRATEGY Already a member? Open the portal.
THE REST OF THE BENCH
Your 4 hours a month work with anyone on the bench. Spend the next one with whoever has run that lane.
STRATEGY, GROWTH & AIDan JimmersonMarketing strategy, growth & AI augmentation
PAID SEARCHErik KullenbergPaid search & acquisition efficiency
META & CREATIVEPaco BlancoMeta media buying & creative performance
TV & PROGRAMMATICAmanda JudgeProgrammatic & broadcast activation
AI SEARCH & ORGANICDavid RyanAI search visibility & organic growth
PROGRAMMATIC & MEASUREMENTMatt PrinceProgrammatic, connected TV & measurement
INTAKEHayden HaskinsIntake & speed-to-lead
MARKETING & INTAKE ANALYTICSIvan RodriguesAnalytics for marketing & intake STRAIGHT ANSWERS

Yes. Create your account, book your first hour with any operator on the bench, and pay nothing for it. If Coaching is right for your firm, it is $2,000 per firm, per month after that, month-to-month, cancel anytime.
Yes. Each operator opens a set number of hours every month and members book against them. Pick the person whose experience matches the question in front of you. Availability is shown in the portal before you reserve.
Yes. There is no annual contract. Cancel anytime from the portal and your membership ends at the close of the billing month.
No, and that is the point. Firmatics never runs campaigns, sells media, or takes a cut of your spend, so the advice you get has no side. We coach and we grade. You and your team stay in control of the work.
YOUR FIRST HOUR IS FREE
Pick any operator on the bench and book an hour on the question in front of you. The first hour costs nothing. Coaching is $2,000 per firm, per month after that, month to month.
Meet the operators first