Prepared firm score audit

Get your Marketing Firm Score.

A prepared audit of how your firm shows up across the channels that move cases: search, reviews, website, maps, LSA, paid media, and market signals.

Get an Audit of Your Firm Score What is it?

No credit card

Public data

Gap list included

Firmatics audit report illustration

Sample score

Competitive Edge

72

of 100

Findability
Reputation
Activation

Top gap: LSA coverage below DMA median

Benchmarking a law firm's marketing visibility against its market

Marketing Firm Score

One score. One gap list. One next move.

What it is

A marketing audit that turns into a score.

The Marketing Firm Score reads public market signals and shows where your firm is visible, credible, reachable, and underpowered. It is not a grade of your lawyers, outcomes, culture, or firm quality.

01

Enter the URL

No ad accounts or CRM access required.

02

We scan the market

Search, reviews, website, maps, LSA, and competitor signals.

03

You get the gaps

The score, pillar readout, and what to fix first.

Get an Audit of Your Firm Score

What we measure

Four marketing pillars. No mystery audit theater.

The full report carries the metric detail. This page keeps the decision simple.

Findability

Can people find you?

Search, maps, GBP, LSA, directories, and branded demand.

Infrastructure

Can the site convert?

Speed, mobile UX, intake friction, tracking, and crawl health.

Reputation

Do people trust you?

Reviews, awards, attorney depth, media, and response behavior.

Activation

Are you in market?

Paid presence, content cadence, social activity, and referral signals.

Score positions

Five positions.
No letter grades.
Always peer-relative.

Your position is calibrated against your peer cohort: same vertical, same size band, same DMA density. A 72 in Atlanta personal injury is not the same position as a 72 in rural estate practice. The position is the honest read.

5

Market Leader

85–100

Top-quartile across all four pillars. Sets the ceiling for the peer cohort. Brand-driven intake is meaningful. Usually hard to displace without a category shift.

4

Competitive Edge

70–84

Strong across most pillars with one clear gap. Competes effectively for in-market intent. Targeted improvement unlocks Market Leader position within 12 months.

3

Growth Ready

55–69

Fundamentals in place. Visible in the market but outcompeted on one or more pillars. Investment produces clear returns. This is where marketing dollars compound fastest.

2

Building Momentum

40–54

Infrastructure or reputation gaps throttling visibility. Often an intake or findability problem rather than a spend problem. Quick wins available in the first 90 days.

1

Early Stage

0–39

Structural gaps across multiple pillars. Not a judgment of the practice. Often brand-new firms, or firms that have deprioritized marketing. Start with the foundational fixes first; paid comes later.

Methodology

Built on
public data.
Calibrated by
peer cohort.

Every signal in a Marketing Firm Score is sourced from public or semi-public data: Google search, Google Business, LSA, directory platforms, public review ecosystems, website crawl, and open domain intelligence. No login to your ad accounts required. No CRM integration. No vendor agreement.

The raw metrics are then weighted against your peer cohort: firms of similar size, in the same practice area, operating in a DMA of comparable density. That's what makes the position honest. A 68 in solo Atlanta personal injury isn't the same position as a 68 in a 40-lawyer Chicago employment firm.

The dataset refreshes continuously. A score run today reflects the market's read of your firm this week.

Calibration inputs

  • V

    Vertical

    PI, family, estate, criminal, real estate, immigration, employment, mass tort, workers' comp, bankruptcy

  • S

    Size band

    1–5 · 6–20 · 20–50 · 50+ lawyers, with sub-bands for solos and platforms

  • D

    DMA density

    Primary metros · secondary · tertiary · rural. Affects competitive intensity.

  • M

    Market maturity

    Category dynamics, because some verticals reward different pillars more heavily than others

What it's not

Things the Marketing Firm Score
doesn't do.

Half the value is being clear about the limits of the instrument.

Not this

Not an SEO audit.

SEO tools grade one narrow slice of Findability. The Marketing Firm Score includes SEO signals as roughly 10% of the total, alongside LSA, GBP, intake, reputation, and brand activation.

Not this

Not an agency pitch.

Agency "audits" are usually designed to sell you retainers. The Marketing Firm Score doesn't know what you should buy. It tells you where the gaps are. The remedy is a separate conversation.

Not this

Not a grade of the firm overall.

It says nothing about your lawyers, your case outcomes, your staff, your culture, or your economics. A great firm with quiet marketing can score low; a mediocre firm with strong marketing can score high.

Not this

Not a one-shot photograph.

Scores are refreshed continuously. Watching the trendline matters more than the absolute number. A firm moving from 58 to 71 over two quarters is more interesting than a firm sitting at 75.

FAQ

Common questions about Marketing Firm Score.

Is it really free?
Yes. No credit card, no onboarding call, no paywall. Run it on your firm, on competitors' firms, on firms you're evaluating for an acquisition. The score and pillar breakdown are free. Deeper competitive benchmarks across the DMA sit inside Community or the Market Intelligence product.
How long does it take to run?
About ten minutes end-to-end. You sign up, identify the firm and vertical, and the scorecard runs against live public data. The top-gap list and pillar breakdown are available immediately. Peer comparison depth populates over the next 24 hours.
Do I need to give you my analytics or CRM?
No. The free Marketing Firm Score runs entirely on public data. If you do connect first-party data (GA4, call tracking, intake systems) later through Community or Intelligence, the scorecard gets sharper on conversion signals. But the base score needs nothing from you.
Can I score my competitors?
Yes. Any US law firm with a web presence can be scored. Community members routinely run scores across their top five DMA competitors as the opening move on any strategic planning exercise.
How does it compare to Mozcast, Ahrefs, SEMrush?
Those are great general-purpose SEO tools but they weren't built for legal. The Marketing Firm Score is purpose-built for law firms: the peer cohorts, the pillar weighting, the vertical calibration, the LSA + GBP depth, the intake and reputation signals that matter in legal practice specifically. They're complementary, not substitutes.
What happens after I run my score?
You get the score, the pillar breakdown, the top-gap list, and the quick-win recommendations. No sales call unless you book one. If the gap list makes the case for Community, Market Intelligence, or Advisory, we're here when you want to talk.

Run it

Ten minutes from now
you'll have a score.

No credit card. No sales call. Just the number and the gap list.

Get an Audit of Your Firm Score Then join Community